This pitch was developed for Great Wolf Lodge as part of the “Unleash the Pack” campaign, presented by BBH USA.

I collaborated with the BBH USA design team on visual concept development, layout design, and art direction of the presentation.

To support early visual exploration, we used Midjourney (AI image generation) to rapidly prototype mood directions and concept art that captured the adventurous, wild tone of the campaign. These AI-generated assets helped align stakeholders around a creative vision early in the process.

The final presentation combined bold storytelling with a playful, immersive visual system — designed to excite, inspire, and earn client approval.