As Art Director within Microsoft’s Partner Marketing as a Service (PMaaS) program, I led the design and creative execution of over 150 B2B marketing campaigns for international partners across technology, consulting, and enterprise services.

These campaigns, delivered as modular Package 1 and Package 4 kits, included a consistent suite of assets:

• Organic and paid social media posts

• Responsive landing pages

• Webinar registration emails

• Ebook download/purchase flows

• Datasheets, infographics, pitch decks, and banners

My role was to balance Microsoft’s global brand guidelines with each partner’s unique identity, ensuring campaigns were both on-brand and locally relevant. I collaborated with partners such as Wortell, Xerox, Advania, Quadbridge, Netrix Global, DataArt, LTIMindTree, Blue Yonder + Snowflake, Palo Alto, among many others.

Key contributions included:

• Localization: Adapted campaigns into multiple languages (German, Italian, Spanish, Vietnamese, Japanese, Chinese, Norwegian) in close partnership with native-speaking collaborators, ensuring cultural accuracy and clarity.

• AI-assisted workflows: Used AI tools to generate concept visuals and placeholder imagery, accelerating ideation and alignment during early campaign phases.

• Agile delivery: Managed 15-day sprints with structured rounds of concept, refinement, and finalization — achieving high partner satisfaction and consistent delivery at scale.

• Collaboration: Designed all assets in Figma, enabling responsive execution, systematized adaptation, and seamless teamwork with distributed, multilingual teams.

This work contributed to stronger lead generation, co-brand alignment, and digital engagement, reinforcing Microsoft’s reputation while empowering global partners to launch impactful campaigns with speed and consistency.