This trophy prototype was developed in collaboration with Heineken, official sponsor of the F1 Las Vegas Grand Prix.

We explored three core creative pillars: RFID technology integration, the visual identity of Las Vegas, and Heineken’s iconic branding.

Early concept exploration leveraged AI-generated sketching tools to rapidly visualize form, structure, and material combinations. This approach allowed us to iterate faster and explore unconventional design territories. From there, we refined selected concepts through human-led art direction, ensuring brand alignment and production feasibility.

The final prototype balanced innovation with recognizability — a sculptural piece that captured the energy of the city, the spirit of the race, and the precision of the brand.